Day 19
Bard
Today teacher asked what was born today? We were thinking and one of my classmates said that maybe it's something to do with an AI. That was very close guess. Today Google launched AI powered chatbot called Bard, which is the analog of ChatGPT, we went on the website, but unfortunately not available in our country just yet.
Today @google launch https://t.co/2I459Kptfp
— BRIAN GREENE (@BrianGreene) March 22, 2023
It isn't supported in all countries, like Ireland.#Bard is an Irish word for storyteller/poet. Traditionally, if the Bard was disrespected by the Chieftan or Clan the Bard would write negatively about them. A fitting analogy for #AI pic.twitter.com/fcQouu4qiN
We also watched one of the last submitted project videos of our classmates. It was very nice.
Email marketing
One of the main topics we learned about today is email marketing. It is a little bit forgotten, but it shouldn't be, because it is still so powerful! Email is like a push button🔘! It helps in promoting your business, we should send good content. But only should be sent to people who agreed to receive these emails, otherwise it is called spam, and we don't want to be spammy!
Writing formats
When sending an email to couple of people you can use BCC line in email. When writing an email you have 2 different writing formats:
*plain text(all styling is dropped)
*html(you have all formatting)
Spam
Tip-3 ways how to get rid of spam(unwanted newsletters):
1. unsubscribe
2.report & mark as spam
3.set up filter(click three dot button→ write email→create filter→delete
Something new to me was to find out that actually messages in spam folder stay there for 30days and then are moved to the bin.
Lorem Ipsum
Teacher demostrated formatting in email by using website Lorem Ipsum. In publishing and graphic design, Lorem ipsum is a placeholder text commonly used to demonstrate the visual form of a document or a typeface without relying on meaningful content. Lorem ipsum may be used as a placeholder before final copy is available.
Subject
Subject line in email is one of the most important things. You have to put the most attention to it, it has to be inviting, catching attention. The reason for it is, that you have put lots of effort in your email, but it might be not even opened in case if your subject line didn't catch persons attention. As an example subject line- "I blew up the car and didn't realise it till now" In the subject line don't call it what it is, try to have it conversational.
Undo in Gmail
You might have hit send button and realised there is a mistake or something missing. There is a solution for this. You have few seconds to undo your sent email and fix the problem. The small popup window shows and you have 5-30secs to hit it and undo sending. You can set the timer by following these steps: click settings→all settings→general→undo send→then pick the most suitable time from 5 to 30 seconds.
Then we tried to copy and paste some text with video from our blogs, but unfortunately the video part wasn't opening. So that's something we need to look into further. It's always trial and error isn't it? 🤷
Building a list
Always start with sending emails to yourself. This will discipline you, and try to decide on frequency. Let's say, send one email weekly on the same day. In this way people will be expecting to receive your email on certain day. So the order how to move is: have a list→set a date→set frequency(that suits)→stick to it(be regular). You need to have a strategy. For example, retail shops work very well, they offer 10% off if you subscribe to their newsletter.
GDPR
As an email address is a personal piece, as a business you need to comply to GDPR rules. In certain amount of time emails need to be cleared/removed from your list, or have to ask if the person wishes to remain on the list. It's important to get permission as we don't want to become spam. For instance, teacher told us a story how once he gave his business card in Victoria's Secret store, as a test, and he was added to mailing list.
Numbers
You will grow your mailing list gradually. At the start even small numbers like 25-40 people is very good. Brian told us about website he created Majordomo9.com. Majordomo used to be a listserver, that was used for bulk mailing back in the 90s.
How to get people on board? The answer is only with hard work! There is no other way around it. Use what is possible, like, fishbowl in the shop, Twitter, do surveys, where you can ask to send the report. Try to use 1 hop, so it's quick for people to land on the page you want them to see.
Content for email
Content of your emails have to be relevant to your business, can be similar to your Social media platform content. Use your evergreen content. It has to be well designed and well written.
Frequency
Be frequent in sending emails. Same rule applies to the podcasts. Stick to your set frequencies. If you are not frequent you will probably stop doing it altogether. You will build up your readers if you regularly send emails.
Mailchimp(tool for managing email lists) will give to statistics of your email open rates. If compared to podcasts, emails are more of a disposable, because people who invest in podcast will tend to stay with podcasts.
Mailchimp.com
Mailchimp.com, also known as Intuit Mailchimp, is a marketing automation platform and email marketing service. They offer a great deal of using their service for up to 1000 emails sent per months! For a startup business it is plenty. So teacher Brian showed us step by step how to open an account and do your very 1st newsletter on Mailchimp. See below the steps of setting up account here:
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